3. The ultimate driving machine / Sheer driving pleasure
4. Nothing runs like a deer(e)
5. Finger lickin’ good
6. Because you’re worth it / Because I'm Worth IT
7. Melts in your mouth, not in your hands
8. I’m lovin’ it
9. Just do it
10. Taste the rainbow
11. It's the real thing. / Open happiness.
12. Connecting people.
13. The best a man can get / The best a man can be
14. Quality never goes out of style
15. Everywhere you want to be
Task 4: Groupwork
1) Think of a product. (sth that you can bring to school next lesson) 2) Decribe its best qualities. 3) Who is the potential customer? Why would they need that product?
4) Which ad technique is the best one to use?
5) What qualities should the advert have? 6) Make up a slogan. 7) Write a short script for your commercial. *Where is it shot? *Who takes part in which roles? *What is happening?
6) Devide your tasks and roles for next lesson
7) Act it out and record your video.
CHECKLIST * a good commercial gives information, draws attention, creates emotions and is easy to remember * all the students have to speak (whether in front or behind the camera)
Check task 3:
1. Adidas (since 1974, a quote by Muhammad Ali);
2. Apple (early 1990s);
3. BMW;
4. John Deere (early 19970s to advertise snowmobiles);
5. KFC (Kentucky Fried Chicken, since 19950s);
6. L'Oreal;
7. M&Ms (in 1954);
8. McDonald's (since 2003);
9. Nike (in 1988, inspired by the last words of Gary Gilmore, a convicted murderer who was executed in 1977);
