1) Which product?
2) What describes this product? Why is it good or useful?
3) Who is the product for? Age?
4) Which language is the best to use in your commercial. Are the characters: agreeing / disagreeing; giving directions, narrating a story, complaining / giving a solution; persuading ?
5) Think of a slogan.
6) Write a script. Which roles? Do you have a storyteller? Who says which lines? Any music or audio? Where can it be filmed?
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